When I think of the principle "80% of your business comes from 20% of your users" Apple immediately came to mind. Though it's become somewhat of a cliché to discuss Apple's advertising, I can't think of another current, popular brand that has such a cult following. An Apple customer doesn't just buy a MacBook. If they need an MP3 player, they buy an iPod. If they want a new cell phone, they buy an iPhone. Apple has made it so that all of their devices are in synch with each other and so there is the added pressure to buy more, more, more.
Brand loyalty is composed of many elements, such as perceived value and trust of a brand for example. Apple is perceived as a high-quality, streamlined and modern brand and has built a loyal fan base through good customer service (especially in Apple stores) and reliable products. Because they have built their empire on good customer service and a great product line, it can be said that the majority of customers can be qualified as hardcore users. The hardcore users are the customers who only buy Apply products and wouldn't dream of buying a boring, old PC. Now if only Bill Gates could make Microsoft into what Apple has done for the technology industry.
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