Sunday, October 10, 2010

Brand Positioning: Search Engines (is simpler better?)

In the race for the most profitable and relied on search engine, who wins the race? The obvious answer here is Google, but how did they get to the position they're in today? It's because they have positioned themselves so that they're top of mind for the consumer by being the most easy-to-use, simplest and most functional search engine. Back when the most popular search engine was Yahoo, Google created the most clean, simple looking search engine that has ever existed so far. By limiting the amount of advertising and pioneering a new search algorithm that would show results based on the importance of the page instead of how many hits it was getting a day, Google became a publicly traded multi-billion dollar company. What made Google different was that instead of littering their website with in-your-face flash advertisements, they charged companies to show their results in searches at the top of the page. They also only use small, text-based advertisments on the side of searches, as well as sponsored searches. By integrating new functions every so often, such as Maps, News, Books, Images, and their own vastly popular e-mail GMail, Google became the most popular search engine that is top of mind for almost all consumers that use computers today.

No comments:

Post a Comment