Having a good brand story behind your company can make all the difference between success and failure. To have a successful brand, people have to relate to your brand and see it as friendly, engaging and inviting. The story of Facebook wasn't as widespread as it is now after the motion picture telling of the story, but is still a fascinating one. The fact that a college sophomore invented a multi-billion dollar company from his dorm room has inspired young entrepreneurs everywhere.
Though it's a thriving company that started from nothing, it may be threatened by the very thing that made it profitable in the first place: advertising. Facebook has come under siege by critics who say that it shouldn't be using its members data in order to attract advertisers. This has contributed to a negative brand image for Facebook and has taken away from its initial allure: the rag to riches story.
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